In the age of smartphones, there is no doubt that mobile marketing is a key part of any marketing plan. Year after year, mobile marketing continues to trend upward as an effective and less expensive way for businesses to reach their target market. However, many businesses have not yet adapted. Maybe it’s a fear of change, or maybe it’s just a fear of not knowing how to approach the mobile scene.

At UP Market Media, mobile is a key part of every marketing plan for our clients. When done correctly, advertising delivered on mobile devices is one of the most effective forms of advertising. However, the ways of advertising to consumers on mobile devices is drastically different than traditional channels, and must be treated as such. Text message marketing, in-app advertisements, mobile display and mobile text ads, mobile Facebook ads, mobile apps and mobile-only websites, and automated calling are many of the different ways to advertise on mobile devices. As with any investment, the first step to knowing what to include in your mobile marketing plan is research.

The team at Website Builder put together a valuable infographic that includes statistics and trends about mobile marketing. Check it out below, and be sure to let us know your thoughts in the comments!